Which IAS Website Package Is Right for Your Business?

Choosing between Foundation, Growth, and Bespoke shouldn't come down to picking the cheapest or the most expensive option. It should come down to where your business actually is right now, and what you need your website to do for you over the next 12 months. Here's a straightforward way to work out which package fits.

Choose Foundation If You Need a Strong First Website

Foundation, at $1,999 AUD, is right for you if you're launching your first real website, replacing an outdated DIY site, or you're a trades or local service business that needs a genuinely professional presence without a large upfront investment. Every Foundation site comes with Google Analytics tracking and a quarterly SEO audit built in, so it's not a bare-bones build — it's a proper, SEO-ready foundation. Real businesses at this tier include EAY Electrical, Reborn Physiques, and Tamar Cabinets.

Choose Growth If Local Search Is a Priority

Growth, at $2,999 AUD, makes sense once ranking locally and being found on Google actually matters to your bottom line. It adds Google Business Profile setup and Google Search Console tracking on top of everything in Foundation, giving you both better local visibility and the actual data to track how you're performing in Google search over time. This suits businesses that are past "just need a website" and into "need this website to bring in leads."

Choose Bespoke If Your Website Needs to Sell

Bespoke, at $6,999 AUD, is for businesses where the website itself is a genuine sales tool — premium brands, larger operations, or businesses in competitive categories where design and custom functionality directly influence whether a visitor converts. This includes everything from Growth, built on a fully custom design and development process rather than a templated structure.

A Simple Way to Decide

• If you don't have a proper website yet, or your current one is embarrassing you: Foundation.
• If you have a decent website but aren't showing up on Google or tracking performance: Growth.
• If your website needs to reflect a premium brand position and actively convert high-value customers: Bespoke.

You Can Always Move Up Later

Starting with Foundation doesn't lock you out of Growth or Bespoke later. Many businesses start with a strong Foundation build and add Google Business Profile setup, SEO blog content, or a full Bespoke rebuild once the business has grown into needing it. There's no wrong starting point if it genuinely matches where your business is today.

Frequently Asked Questions

What if I'm not sure which package I need?

Book a free consultation and we'll assess your business and goals honestly, recommending the package that actually fits rather than upselling.

Can I upgrade from Foundation to Growth or Bespoke later?

Yes. Many businesses start with Foundation and add Google Business Profile setup, SEO content, or a full rebuild once they've grown into needing it.

Is Growth worth it if I already have a website?

If your current site isn't ranking locally or you have no visibility into its search performance, Growth's Google Business Profile setup and Search Console tracking directly address that.

Is Bespoke only for large businesses?

Not necessarily. It suits any business where the website needs to reflect a premium brand position and actively convert high-value customers, regardless of company size.